Cisco Systems (via GMR) · 2016
Client
NatWest
Year
2015
Disciplines
Experiences, Events
Summary
A family walk-through at the Southbank Centre Winter Festival — an interactive 'Pigby' route, get-well-message area for Evelina London, storytelling, magic shows, Aardman model-making.
Approach
Designedasawalk-throughratherthanastand.NarrativebuiltaroundtheNatWest'Pigby'character,withon-routeinteractions,celebrityappearances,facepaintingandamodel-makingworkshoprunbyAardman.
“BestArts&CultureProgramme,CorporateEngagementAwards2016.”
Credits
M&C Saatchi
Southbank Centre
Evelina London Children's Hospital
