NatWest
Client
Toyota (with MSL Global)
Disciplines
Events, Experiences
Summary
Luxury two-tier Toyota and Lexus chalet at the Goodwood Festival of Speed, featuring exclusive upper-level hospitality for clients and guests, with a ground-level exhibition showcasing classic and contemporary vehicles.
Brief
The objective was to continually elevate the quality, aesthetics, and overall guest experience, building on the success of previous years.
Approach
By creating distinct client and customer-facing environments within the same footprint, the design combined a curated automotive showcase at ground level with an exclusive VIP hospitality experience above. Classic and contemporary vehicles were displayed on elevated white plinths beneath striking angled red canopies, creating a dynamic exhibition space.
The upper level featured a luxury hospitality bar and lounge, complete with a viewing deck, private meeting rooms, and an immersive multimedia wall showcasing Toyota and Lexus's racing heritage and achievements.
“Commitment, hard work and attention to detail — thank you for our Goodwood stand.”
Credits
MSL Global
Toyota / Lexus
