Visa, ArcelorMittal, Camelot, Cisco, Nielsen,
Client
NatWest
Disciplines
Events, Experiences, Interiors, Exhibitions
Summary
Maintaining a successful client relationship for 14 years, with recent collaboration on high-profile event activations supporting their Team GB sponsorship at the Paris 2024 Olympic Games and the Milano Cortina 2026 Winter Olympics and Paralympics
Brief
Our brief for the Team GB athlete kitting-out event was to design and deliver an immersive, emotionally charged walk-through experience that would leave a lasting impression, motivating and inspiring athletes before they set off for the Olympics.
Approach
The concept was developed to work across multiple activations, transforming Sir Chris Hoy's motivational briefing into an immersive walk-through tunnel experience. Bespoke athlete posters produced at the event reinforced the inspirational messaging, while customer-generated messages were brought together in a mosaic wall displayed at Team GB fan zones across the UK and at Team GB House in Paris.
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