NatWest
Client
Clarks
Disciplines
Interiors
Summary
Following a three-year rollout, we developed the concept — four distinct zones with their own merchandising props and custom backdrops, including a vintage-industrial Originals area.
Approach
Each zone was defined by its own visual merchandising language, using bespoke furniture and tailored backdrops. Whitewashed reclaimed timber tables highlighted the seasonal sandal edit, cherry blossom installations framed the handbag feature, and industrial pipe-and-scaffold displays brought character to the Originals area.
Credits
Clarks
