NatWest
Client
Radisson Hotel Group
Disciplines
Exhibitions
Summary
Radisson Hotel Group appointed SPEED to deliver its EMEA exhibition programme. Our partnership began with an award-winning two-storey stand at ITB Berlin, recognised as Best Hotel Company Booth Design, and expanded to a further seven events that year. Following this success, SPEED continue to deliver booths throughout Europe, the Middle East and Africa.
Brief
To create a distinctive, premium exhibition presence that showcased Radisson Hotel Group's portfolio of hospitality brands while supporting business development, brand awareness and stakeholder engagement across a diverse EMEA events programme. The solution needed to be scalable, adaptable and capable of delivering a consistent brand experience across multiple venues, markets and audiences.
Approach
We developed an award-winning exhibition concept that captured the quality and reputation of the RHG hospitality brands. By creating engaging environments that combined brand storytelling with commercial objectives. This ensured a consistently high-quality finish and a strong brand presence.
